Paid Social

Facebook & Instagram Ads that book real patients

Full-funnel Meta advertising with scroll-stopping creative we produce in-house — built to turn the feed into a steady stream of qualified patient inquiries.

Typical impactsample
3.4×
avg return on ad spend
42%
lower cost per lead
100%
creative made in-house

Most medical practices waste ad budget boosting posts and hoping. We build structured Facebook and Instagram campaigns designed around one outcome: booked appointments. Every campaign starts with your ideal patient, the procedures you want to grow, and a clear cost-per-lead target.

Because we create the creative ourselves — static, video, and motion — we can test ideas fast and double down on what actually drives bookings, instead of waiting weeks on an outside designer.

01What we do

How we grow this channel for your practice

In-house creative studio

Concepts, copywriting, video editing, and motion graphics produced by our team — on-brand, compliant, and built to stop the scroll.

Precision audience targeting

Local radius targeting, interest and behavior layering, lookalikes from your patient list, and retargeting of site visitors and engagers.

Lead funnels, not just clicks

Instant lead forms and landing pages with qualifying questions, so the leads that reach your front desk are ready to book.

Creative testing engine

We run structured A/B tests on hooks, formats, and offers, then scale winners and cut losers every week.

02Process

A clear path from kickoff to results

01

Offer & audience

We define the procedures to grow, your ideal patient, and the offer that gets them to act.

02

Creative production

Our studio produces the ad creative and copy variations in-house, ready for testing.

03

Launch & track

Campaigns go live with conversion tracking and lead routing into your CRM or inbox.

04

Optimize & scale

Weekly testing and reporting — we scale the winners and protect your cost per lead.

03Deliverables

What's included

  • In-house ad creative — static, video & motion
  • Audience research & lookalike targeting
  • A/B creative testing & iteration
  • Lead-form and landing-page funnels
  • Retargeting across Facebook & Instagram
  • Conversion tracking (Meta Pixel & Conversions API)
  • Weekly performance reporting
04FAQ

Common questions

How much should my practice spend on Facebook and Instagram ads?
It depends on your market and goals, but most practices start with a monthly ad budget that lets us gather meaningful data and test creative. We'll recommend a number on your strategy call based on your procedures, location, and patient value.
Do you create the ad creative, or do I need to provide it?
We produce it in-house — concepts, copy, video editing, and motion graphics. If you have brand assets or footage we'll use them, but you don't need to provide finished ads.
Are the ads compliant with healthcare advertising rules?
Yes. We build campaigns with Meta's health and beauty advertising policies in mind and keep messaging appropriate for a medical audience.
How soon will I see results?
Many practices see qualified leads within the first few weeks, with performance improving as our testing compounds. We report on progress weekly.

Ready to grow your practice with facebook & instagram ads?

Book a free, no-pressure strategy call and we'll map out exactly how we'd get you more patients.

Get a free strategy call