Paid Search

Google Ads that capture patients in the moment of need

High-intent Search and Display campaigns that put your practice in front of patients at the exact moment they're looking for care — structured for ROI, not vanity clicks.

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Typical impactsample
−46%
cost per lead
2×
qualified lead volume
100%
spend tied to outcomes

When someone searches “dermatologist near me” or “dental implants [city],” they're ready to book. Google Ads lets your practice show up first for those high-intent searches — and we structure every account to win the patients worth winning, not just the cheapest clicks.

We obsess over the metric that matters: cost per booked appointment. That means tight keyword targeting, negative keywords to cut waste, conversion tracking that ties spend to real leads, and landing pages built to convert.

01What we do

How we grow this channel for your practice

High-intent keyword strategy

We target the searches that signal a patient is ready to book, and add negative keywords to stop wasted spend.

Conversion tracking done right

Calls, form fills, and bookings tracked end-to-end so every dollar is tied to a real outcome.

Landing pages that convert

We recommend or build pages designed for a single action — booking with your practice.

Active bid management

Ongoing bid, budget, and audience optimization to lower your cost per qualified lead over time.

02Process

A clear path from kickoff to results

01

Account audit & build

We research keywords and competitors, then structure (or rebuild) your account for ROI.

02

Tracking setup

We implement call and form conversion tracking so we measure booked patients, not clicks.

03

Launch campaigns

Search and Display campaigns go live with tight targeting and a controlled budget.

04

Optimize for cost per lead

We refine bids, keywords, and pages weekly to drive your cost per booked appointment down.

03Deliverables

What's included

  • Search campaign build & management
  • Keyword & competitor research
  • Negative keyword management
  • Call & form conversion tracking
  • Landing page recommendations
  • Bid & budget optimization
  • Monthly performance reporting
04FAQ

Common questions

What's the difference between Google Ads and SEO?
Google Ads puts you at the top of search results immediately through paid placement — great for fast, predictable lead flow. SEO earns rankings organically over time so you get traffic without paying per click. Most practices grow fastest by combining both.
How do you measure whether Google Ads are working?
We track calls, form submissions, and bookings — not just clicks — so you can see exactly how many patients each campaign produced and what each one cost.
Can you take over an existing Google Ads account?
Yes. We'll audit your current account, keep what's working, and restructure what isn't.
Do you require a long-term contract?
No long lock-ins. We earn the relationship month to month with transparent reporting.
05Explore

Related services

SEO
Organic Search
Facebook & Instagram Ads
Paid Social

Ready to grow your practice with google ads?

Book a free, no-pressure strategy call and we'll map out exactly how we'd get you more patients.

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